About Us
How Luxury4Good was created
A story of encounter, compassion and creativity
At a retreat on the Côte d'Azur, Susanne met Aye Nyein Pyu – an encounter that changed everything. What began as a conversation about fashion quickly developed into an intense exchange about meaning, social responsibility, and how design can do good.
Although they came from different worlds, they both shared a vision: that true beauty lies not only in appearance—but in making a difference. Thus, Luxury4Good was born.
Luxury4Good combines handcrafted jewelry, lotus scarves, and artfully designed products with a clear mission: to empower communities, promote women in Myanmar, and sustainably support social projects. Every purchase directly helps—be it through children's education, healthcare, or supporting local artisans.
Because true luxury goods tell more than just about style – they tell of compassion, responsibility and the power to make a difference together.
SANNI Foundation
Susanne Schroff
Susanne Schroff, born in the Karlsruhe area, is an internationally educated entrepreneur, committed philanthropist and investor.
She headed the family business Rotronic AG in Switzerland for 25 years. Under her leadership, the company developed into a globally successful provider of humidity and temperature measurement technology with exports to over 40 countries. In 2017, she sold Rotronic to an American private equity firm. Susanne Schroff is founder and president of the SANNI Foundation Switzerland and
Chairwoman of the SANNI Foundation Germany. The SANNI Foundation combats extreme poverty and is active in healthcare, education, and women's empowerment, primarily in India and Myanmar. She also heads the Gunther Schroff Foundation for scientific purposes. With the founding of SchroffInvest AG, Susanne Schroff established an independent investment firm, which she still heads today.
Mondselle
Aye Nyein Pyu
Aye Nyein Pyu is an award-winning jewelry designer from Myanmar and founder of Mondselle , an exceptional jewelry label she launched in Toronto in 2015. Her creative journey began at the age of six with a paintbrush in hand—laying the foundation for a lifelong passion for design and expression.
At the age of fourteen, Aye left Myanmar, but her longing for her homeland remained. This deep emotional connection later inspired her acclaimed "Nostalgia Collection," a tribute to Myanmar that garnered worldwide acclaim and resonated particularly strongly with the Myanmar diaspora.
Aye's works celebrate the cultural diversity and history of her country: traditional motifs, architectural echoes, and ethnic influences merge into jewelry pieces with deep meaning. Each piece tells a story—about origins, memories, and the beauty of her roots.
Her jewelry has been worn by celebrities in Canada, Myanmar and Hollywood.
SANNI Foundation
The SANNI Foundation is a charitable foundation with a focus on India and Myanmar. We focus on combating extreme poverty, educating children and young people, providing healthcare, and empowering women.
Every donation goes directly to the local community, as all administrative costs are covered by SchroffInvest and the foundation's board members work on a voluntary basis.
100% of the profits go directly to the SANNI Foundation and support this work sustainably.
This shop is a non-profit initiative.
All proceeds go to projects run by the SANNI Foundation.
1,200+ children
receive medical care, food, clothing, hygiene products and training thanks to sponsorships
Myanmar & India
The SANNI Foundation supports families in poverty in particularly affected areas of the world
75,000+ patients
receive medical care each year at the Lotus Clinic we established in Yangon, Myanmar
Our philosophy
Give hope. Create opportunities. Change lives.
The SANNI Foundation is rooted in the deep conviction that every person has the right to a life of dignity, health, and security – regardless of origin, gender, or social status. Our work begins where need is greatest and unfolds where sustainable change is possible.
A scarf that changes lives
By purchasing this scarf, you're doing more than just dressing stylishly—you're becoming part of a movement that gives hope.
All proceeds go directly to the SANNI Foundation 's projects, supporting women and children in particularly vulnerable situations. From medical care to educational programs to protective measures – your support helps where it really matters.
Help for earthquake victims
A portion of the proceeds from the sale of this scarf goes directly to people affected by the severe earthquake in the region.
With your support, we finance emergency aid, medical care and reconstruction – where families have lost everything.
"Helping others makes you happy! Many of us are born privileged. Standing up for those who have not been so fortunate should be a given."
- Susanne Schroff